Business Management

Note: For latest information on DoorLoop feature set and capabilities please contact DoorLoop.

Finding the right property management software can transform how you run your business in 2025. Whether you’re managing a handful of units or scaling to hundreds, choosing a solution that balances functionality, ease of use, and affordability is key.

Two popular options in today’s market are SimplifyEm and DoorLoop. Both offer valuable tools for property managers, but they cater to different needs and preferences. In this comparison, we’ll explore how each platform supports property managers—and why SimplifyEm stands out for those seeking powerful features without unnecessary complexity.

Quick Comparison: SimplifyEm vs DoorLoop

Designed for Property Managers: Focused vs Flexible

SimplifyEm is purpose-built for small to mid-sized property managers (up to a 1000 units), focusing on residential rental management. It delivers enterprise-level functionality in a user-friendly package, helping property managers streamline daily tasks without a steep learning curve.

DoorLoop offers flexibility for managing residential, commercial, HOA, and mixed-use properties. Its broad approach is ideal for those needing a customizable platform that adapts to various property types.

Ease of Use and Quick Setup

SimplifyEm lives up to its name by offering a straightforward, intuitive interface. Property managers can get started within hours—no technical expertise required. Features like automated reminders, accounting, and online payments are ready to use out-of-the-box.

DoorLoop provides a clean, modern interface with customizable workflows. It’s designed for users who prefer tailoring their experience, though some features may require initial configuration depending on the selected plan.

Pricing Transparency and Value

With SimplifyEm, what you see is what you get. Pricing starts at less than $25/month, and core features—like accounting, CRM, and online payments—are included without forcing upgrades.

DoorLoop uses a tiered pricing model, offering flexibility based on business size and feature needs. While this allows property managers to choose a plan that fits, certain advanced features are reserved for higher tiers.

Explore SimplifyEm’s transparent pricing here.

CRM and Communication Tools

SimplifyEm includes a robust CRM and its signature Communication Hub, allowing property managers to:

• Automate tenant and owner follow-ups
  
• Send bulk emails and SMS messages
  
• Track conversations in one place
  

These tools come standard, helping managers improve tenant relations without extra costs.

DoorLoop also provides CRM capabilities, which expand depending on the chosen plan. Its CRM supports lead tracking and tenant communication, ideal for managers who want flexibility in how they manage interactions.

Learn more about SimplifyEm’s CRM and communication features.

Accounting and Financial Management

SimplifyEm offers full General Ledger (GL) accounting, trust accounting, owner statements, and QuickBooks integration—ensuring compliance and financial clarity for property managers of all sizes.

DoorLoop includes accounting features with seamless QuickBooks integration, making it easy for managers familiar with that ecosystem to handle finances efficiently.

Online Payments Made Simple

With SimplifyEm, property managers can quickly enable ACH and credit card payments without needing a separate merchant account. Tenants can set up recurring payments, reducing late payments and improving cash flow.

DoorLoop also supports integrated online payments, providing tenants with flexible payment options through its partnerships.

Discover how SimplifyEm simplifies rent collection.

Customer Support

SimplifyEm is known for its Customer WOW approach, offering U.S.-based phone and email support. Whether it’s onboarding assistance or daily troubleshooting, property managers can count on personalized service.

DoorLoop provides customer support through email, chat, and a comprehensive resource center to guide users through setup and feature use.

 

Frequently Asked Questions (FAQs) on SimplifyEm Doorloop Comparison

• Does SimplifyEm offer a free trial?

  Yes, SimplifyEm provides a free trial so you can explore all features before committing.

• How does DoorLoop’s pricing compare to SimplifyEm?

  DoorLoop uses tiered pricing, while SimplifyEm offers transparent, all-inclusive pricing starting under $1/unit.

• Can both SimplifyEm and DoorLoop integrate with QuickBooks?

  Yes, both platforms support QuickBooks integration for streamlined accounting.

• Which software is easier to set up for small property managers?

  SimplifyEm is designed for quick, hassle-free setup without technical expertise.

• Do both platforms support online rent payments?

  Yes, both SimplifyEm and DoorLoop offer online payment options for tenants, including ACH and credit card payments.

Sources:

https://www.sba.gov/business-guide/manage-your-business/understand-property-management

https://www.hud.gov/program_offices/housing/mfh/hsgrent

Note: For latest information on Entrata feature set and capabilities please contact Entrata.

Choosing the right property management software in 2025 can make or break your ability to scale efficiently. While enterprise solutions like Entrata offer a robust ecosystem for large multifamily operators and student housing providers, SimplifyEm has emerged as a powerhouse designed specifically for small and mid-sized property managers—with features that rival the big players, minus the complexity.

In this article, we compare SimplifyEm and Entrata side-by-side across core areas like tenant management, CRM, accounting, online payments, and security, helping you decide which platform aligns best with your business.

Quick Comparison: SimplifyEm vs Entrata (2025)

Why SimplifyEm Works for Growing Property Managers

Although SimplifyEm is known for its simplicity and cost-effectiveness, it’s not a lightweight solution. It delivers enterprise-grade capabilities such as full GL accounting, CRM, online payments, and automated communications—but with a user-friendly interface tailored to small and mid-sized teams.

Unlike Entrata, which often requires dedicated onboarding teams, technical admins, and custom development for setup, SimplifyEm provides:

• Minimal learning curve
• No IT staff required
• Quick setup in hours, not weeks
• Instant access to features with no hidden layers

Whether you’re managing 20 or 500+ units, SimplifyEm scales with you—without forcing you to navigate through bloated menus or enterprise-only workflows.

Tenant Management: Powerful and Intuitive Entrata Vs SimplifyEm

SimplifyEm’s tenant management tools give you a complete lease lifecycle toolkit—from lease tracking and automated rent reminders to maintenance coordination and document storage.

Entrata is designed for large portfolios with complex workflows, but for smaller operators, it can be overly technical and require formal training to use effectively.

With SimplifyEm, you can:

• Send automated reminders
• Attach leases, inspections, and other tenant docs
• Track rent, late fees, and delinquencies at a glance

Learn more about SimplifyEm’s tenant features.

 

CRM and Communication Hub: Enterprise Automation, Simplified Entrata vs SimplifyEm

SimplifyEm’s built-in CRM was developed to help property managers:

• Track prospects and leads
• Automate communication with tenants and owners
• Send bulk messages through SMS, email, or both
• Keep all conversations centralized with the Communication Hub

Entrata does offer a CRM, but it’s deeply embedded within its enterprise platform, requiring system configuration and time-consuming setup. SimplifyEm, by contrast, lets you start nurturing relationships from day one, using automation that’s intuitive, not intimidating.

Accounting Functionality: Full GL Power Without the Complexity Entrata vs SimplifyEm

SimplifyEm’s accounting suite offers:

• General Ledger (GL) accounting
• Trust accounting with bank reconciliation
• 1099 generation, owner statements, and tenant ledgers
• Seamless QuickBooks integration

While Entrata’s accounting system is powerful, it caters more toward enterprise accounting teams with steep onboarding curves. SimplifyEm puts accounting power directly in the hands of owners and managers—no CPA needed to get started.

 

 

 

Online Payments: Simple, Fast, and Flexible Entrata vs. SimplifyEm

Rent collection is smoother with SimplifyEm:

• Tenants can pay via credit card or ACH
• No separate merchant account setup needed
• Auto-pay and recurring payments supported
• Payments sync directly to ledgers

Entrata supports robust payment workflows, but the setup is longer and more technical. SimplifyEm enables you to start collecting online rent in minutes—even if you’re just getting started.

Explore how SimplifyEm simplifies rent collection.

Security and Compliance: Enterprise Standards Made Accessible Entrata vs SimplifyEm

Security and compliance aren’t reserved for large corporations. SimplifyEm offers:

• 256-bit SSL encryption
• PCI-compliant payment infrastructure
• U.S.-based secure data centers
• User role controls for staff and managers
• Audit logs for transparent tracking

While Entrata also provides enterprise-grade security, it often requires IT involvement to configure access or customize data policies. SimplifyEm ensures you’re secure by default—without needing a tech team.

Read more about how SimplifyEm protects your data

Frequently Asked Questions (FAQs) Entrata and SimplifyEm Comparison

• Is Entrata good for small property managers?

  Entrata is designed primarily for large-scale property managers, student housing providers, and enterprise-level portfolios. While powerful, it may be too complex and costly for small or mid-sized property managers without dedicated IT resources.

• Does SimplifyEm offer features similar to enterprise software like Entrata?

  Yes, SimplifyEm provides enterprise-level functionality—such as full GL accounting, CRM, trust accounting, and secure online payments—but in a simplified and more accessible format tailored to small and mid-sized property managers.

• What makes SimplifyEm easier to use than Entrata?

  SimplifyEm is built with simplicity in mind. There’s no need for custom onboarding or complex setups. You can start using features like accounting, CRM, and online rent collection right away, without specialized training or a dedicated tech team.

• Can I try SimplifyEm before subscribing?

  Yes, SimplifyEm offers a free trial so you can test all features before committing. Entrata, on the other hand, typically requires a demo with a sales team and does not offer a public free trial.

• Is there a big pricing difference between Entrata and SimplifyEm?

  Absolutely. SimplifyEm starts at under $1/unit, with transparent pricing listed publicly. Entrata requires a custom quote, which can vary significantly based on portfolio size, making it less predictable for smaller property managers.

• Does SimplifyEm handle both ACH and credit card rent payments?

  Yes, SimplifyEm supports both ACH and credit card payments and even allows recurring payments without needing a separate merchant account. It’s quick to set up and easy for tenants to use.

• Can I switch from Entrata to SimplifyEm easily?

  Yes. SimplifyEm offers customer support and data migration assistance to help property managers transition from other platforms like Entrata with minimal disruption.

Sources
U.S. Small Business Administration – Guide on Managing Rental Properties

HUD – Tenant Rights and Responsibilities

Why Property Management Accounting Matters

Managing rental properties isn’t just about collecting rent—it’s about staying on top of your finances. If you’re a landlord or property manager, you need to know where your money is going, what’s coming in, and how to stay compliant with the law. That’s where property management accounting software comes in. But with so many options, how do you choose the right one?

This guide breaks it down in plain English. You’ll learn the basics of property management accounting, the must-know terms, and the top features to look for—plus how SimplifyEm can make it all easier.

1. What Is Accounting?

Accounting is simply the process of tracking money. It shows how much you earn, how much you spend, and what you owe. Every business uses accounting to make smart financial decisions.

2. What Is Property Management Accounting?

Property management accounting is a specialized type of accounting. It’s designed for rental properties and covers everything from rent collection to maintenance costs and owner payments. It also helps you follow legal rules, file taxes, and keep your books in order.

SimplifyEm handles all the accounting for you in an easy to use manner. You just enter the checks that come in and payments you make.

3. Key Property Management Accounting Terms (Made Simple)

Here are some important words you’ll see often. Don’t worry—we’ll keep it simple.

Accounting Period

The time you track finances for—usually monthly or yearly.

Accounts Payable

Money you owe, like repair bills or vendor invoices.

Accounts Receivable

Money owed to you, such as unpaid rent.

Accrual Accounting

Records money when it’s billed or earned—not when it’s paid.

Allocation

Splitting up income or costs between properties, units, or rent due.

Asset

Anything valuable your business owns.

Bookkeeping

Keeping track of daily income and expenses.

Bank Reconciliation

Making sure your records match your bank statement.

Cash Accounting

You record income or expenses only when money changes hands.

Chargeback

When a fee or payment is reversed.

Chart of Accounts

A list of categories used to organize finances. Common ones include:

• Assets
• Liabilities
• Equity
• Income
• Expenses

NARPM Chart of Accounts

A standard layout many professional managers use, approved by the National Association of Residential Property Managers (NARPM).

Credit / Debit

Credits usually increase income or reduce expenses. Debits are the opposite.

Depreciation

Loss of value over time (think appliances or furniture).

Equity

Your ownership value after debts are paid.

Expense

Money spent to operate the property—repairs, utilities, etc.

Fixed Cost

A regular cost that doesn’t change, like insurance.

General Ledger (G/L)

A full record of all financial transactions.

GAAP

Rules for how businesses should handle accounting. It stands for Generally Accepted Accounting Principles.

Liability

Money you owe—like a loan or unpaid bill.

Overhead

Everyday business costs, like office rent or software.

Revenue

The money you bring in—mostly from rent.

4. Cash vs. Accrual: Which Accounting Method Is Best?

There are two main methods:

• Cash accounting: Record money when it’s paid or received. It’s simple and great for small landlords.
• Accrual accounting: Track income and expenses when they’re billed—even if no money has moved. It gives a clearer picture of your finances.

Tip: The IRS usually allows landlords to use cash accounting. For more details, check out the IRS rental income guide. SimplifyEm will allow you to see your accounting in a cash or accrual basis, it keeps track of things both ways without any extra work on your part.

5. Trust Accounting: Keep Owner and Tenant Money Safe

Many states require trust accounts to hold tenant rent or security deposits. These accounts must be separate from your business account and follow state rules.

For example, in California, property managers must open a trust account and follow strict reporting rules. Here’s a helpful guide from the CA Department of Real Estate.

SimplifyEm has built-in tools that support trust accounting and help you stay compliant in an automated manner.

6. Tracking Tenant Balances

Accurate tenant records are a must. Look for accounting software that tracks:

• Rent paid and due
• Late fees
• Security deposits
• Credits and refunds

With SimplifyEm, tenant balances are automatically updated and easy to access anytime.

7. Owner Statements and Payouts

If you manage properties for others, you’ll need clear records for them too. Good accounting software should:

• Generate monthly owner statements
• Track income and expenses by property
• Handle automated owner payouts
• Help with tax forms like 1099s

SimplifyEm does all this and more, giving owners access through their own secure portal.

8. How SimplifyEm Makes Property Management Accounting Easy

SimplifyEm was built for landlords and property managers who want smart features—without a big learning curve. Here’s what you get:

• Automated rent tracking and bank syncing
• Trust accounting support for state compliance
• Customizable chart of accounts, that supports NARPM standards
• Owner and tenant portals
• One-click reports and 1099 eFiling

Bonus: It’s affordable and comes with free customer support.

Frequently Asked Questions (FAQs) about Property Management Accounting

• What is property management accounting?

  It’s the process of tracking rent, expenses, deposits, and owner payouts in rental property businesses.

• What is the best accounting software for property managers?

  SimplifyEm is a top choice for its ease of use, trust accounting tools, and landlord-friendly pricing.

• Should I use cash or accrual accounting?

  Cash accounting is best for most small landlords. Accrual is better for larger portfolios or when you need a full financial picture.

• Are trust accounts required?

  In many states—yes. Check your state’s real estate rules to be sure.

Sources:

https://www.irs.gov/taxtopics/tc414

https://www.dre.ca.gov/files/pdf/re25.pdf